Our Team

All photos by Elizabeth Priniski

All photos by Elizabeth Priniski


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Kyle LaFond, Founder

Kyle is the Founder of American Provenance. He is a former Wildlife Biologist, Science Teacher, and Business Development Manager. Kyle started American Provenance to provide people with chemical free alternatives to popular personal care and lifestyle products. When he's not working, Kyle enjoys time in the woods, on the water, or frequenting his favorite restaurants and coffee shops.


David Gobeli, Director of Operations

David has been with American Provenance since the launch in May of 2015. As a passionate creator of natural personal care for himself, friends and family, as well as a participant in the local food movements, David was a natural fit for the company. He's proud to be part of such an amazing team of people. 

When not on the farm, David is spending time with his partner and dog, exploring the world, and is creating in the kitchen, cooking as much as possible. 

Greta Geiger, Creative Director

Greta has been with the company since it was established in 2015, sharing a mutual passion for natural products. As a graphic designer, she has worked on corporate branding, editorial design, advertising, web design, packaging and signage for a variety of major regional and national companies.

In her down time, Greta enjoys the company of her daughter and husband, while taking in all the music, film and travel life will allow.


Jessica Spang, National Account Manager

Jessica Spang stared at American Provenance in May 2016 as the National Account Manager.  She is the wife to a wonderfully supportive husband and mom to three amazing kiddos. In the summer you can find her running with the sun on her face listening to country music; in the fall watching football or sitting around a campfire on a Saturday night.  She loves baking with her kids in the winter and looks forward to family time during any season.  

Luke Steel, Wholesale Account Manager

Luke joined the American Provenance team in December 2015 and is the Wisconsin Region Wholesale Account Manager. He is very excited to be a part of the company and share his passion for natural products. 

When not working, Luke enjoys spending time with his wife, Jaclyn, daughter, Violet, and Zeus the dog.